![]() In case they’re promoting Nike shoes, for example, #nike or #fashion are both fitting hashtags to use. Sometimes, social media influencers monetize their social media presence by selling affiliate products or post sponsored content. It can also be the location of your business premises. Posting selfies from your trip to Paris? Tag them with #france, #paris, or other geo-specific hashtags. During winter holidays, for example, you could include #christmas or #holidayvibes. Trends, whether they be temporary or seasonal, are a fantastic way to produce content around since they tend to strike a chord with people’s hearts. So for instance, if your products are eco-friendly, don’t be modest about it and let them know by mentioning #ecofriendly, #green, and so forth in your posts. ![]() In general, people prefer buying from companies that are in line with their personal values. Having #yourcompanyname be the first hashtag you mention is a good way to bring attention to your business. A good example is #tennisracketsforkids and similar. If you’re selling a certain type of products that are geared towards a specific niche, using hashtags will make your posts more visible to your target audience. Think hashtags like #motivation, #sunnyday, etc. It’s a good idea to warm up your audience before you start selling something – typically, they will respond better to it. Having one of these objectives in mind will help you pick the most suitable ones: 1. There are plenty of reasons to use hashtags in your social media marketing campaigns. But the way you can use them goes far beyond social movements or raising awareness around a certain topic or social issue. An example would be the #MeToo hashtag that you’ve more than likely seen at least once in the recent couple of years. What are hashtags?Ī hashtag is a group of keywords with ‘#’ in front of them (without spaces). In today’s post, we’re going to touch upon the basics of using hashtags on social media, the dos, the don’ts, and the benefits of using them, as well as give you detailed guidelines and strategies on how to get the most out of them on various social media channels, including:īut before we jump to these advanced platform-specific strategies, let’s briefly touch upon the essentials. In exchange for a little bit of extra time that goes into researching the best hashtags to use in your post, you make your posts easier to get discovered by those who are searching for those keywords.Īlthough every social media platform has its own rules regarding the use of hashtags, for the most part, you’re encouraged to use them everywhere on the condition that they add some kind of value to the reader and that they are contextually relevant. Since they help social media algorithms classify content better, most of the platforms encourage you to use them as long as you don’t go overboard or start spamming.įrom a marketer’s perspective, using hashtags makes plenty of sense. Hashtags are a powerful way to get additional traffic on social media.
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